Vice President, Revenue Marketing

at BetterUp

Austin, TX; Chicago, IL; Minneapolis, MN; New York, NY; San Francisco, CA; Washington D.C. - Metro Areas

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

The Vice President of Revenue Marketing will play a critical role in driving the overall growth and profitability of BetterUp by aligning marketing efforts directly with revenue outcomes. This leader is responsible for overseeing the development and execution of demand generation, revenue focused marketing strategies, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth and sales success. This role requires a data-driven leader who can collaborate cross-functionally to achieve measurable business outcomes.

What you’ll do:

Revenue growth strategy:
- Develop and execute a holistic revenue marketing strategy that drives top-line growth and aligns with the company’s overall business goals.
- Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue. Collaborate with sales leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure.
Strategic demand generation leadership:
- Oversee the development and execution of demand generation strategies that drive leads, pipeline growth, and ultimately revenue. This includes managing multi-channel marketing campaigns including events, inbound and outbound efforts, and account based experiences to generate high-quality leads and drive conversion rates.
- Optimize lead nurturing and scoring processes to ensure efficient handoff to sales and increase lead-to-revenue conversion.
Marketing-Sales Alignment:
- Work closely with the sales leadership team to align marketing efforts with sales strategies, ensuring smooth lead handoff, high conversion rates, and shared accountability for revenue growth. Bridge the gap between sales and marketing by ensuring both departments are working toward the same objectives.
- Implement and manage service level agreements (SLAs) between marketing and sales to ensure accountability and performance tracking.
Revenue Accountability & Data-Driven Decision Making:
- Partner with Marketing Ops to co-lead the development and execution of analytics and reporting frameworks that provide insights into marketing effectiveness, pipeline health, and revenue impact.
- Use data to optimize marketing campaigns, measure ROI, and make informed decisions about resource allocation.
Lead nurturing and pipeline acceleration: Oversee lead nurturing strategies that engage prospects at different stages of the sales funnel. Ensure development of nurturing workflows, scoring models, and personalized content that accelerate leads through the pipeline.
Customer Lifecycle Management: Develop and implement strategies to engage, retain, and expand existing customers, working closely with the field, customer success, and product teams to drive customer loyalty and upsell opportunities.
Leadership and Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Ensure the team is equipped with the necessary tools, training, and resources to achieve marketing and revenue goals.

If you have some or all of the following, please apply:

15+ years of experience with a focus on revenue marketing and demand generation in high-growth B2B environments. Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle.
Demand Generation + Growth Marketing - Proven track record of driving significant revenue growth through demand generation and marketing strategies that align with sales objectives. Demonstrated success in creating, managing, and optimizing multi-channel demand generation programs that align with the buyer’s journey. You understand the nuances of various marketing channels and optimize them for both lead generation and nurturing.
Strategic Planning + Leadership - Ability to develop and execute a comprehensive marketing strategy focused on revenue growth, customer acquisition, retention and expansion. Strong leadership skills to inspire, manage, and develop a high performing marketing team
Sales and Marketing Alignment - Proven ability to collaborate with sales leaders to ensure alignment on target markets, messaging, lead qualification criteria, and account based experiences. Understanding of sales funnel and experience in optimizing marketing strategies to accelerate sales cycles.
Data-driven decision making and analytics - Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions. Knowledge of marketing automation tools (i.e. HubSpot) and CRM platforms (Salesforce) to manage and analyze marketing and sales data.
Collaborate & Influence - Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders.
Revenue Operations and Financial Acumen - Understanding of revenue operations and the ability to develop efficient processes for demand generation, lead management, and pipeline management. Financial account acumen to manage marketing budgets effectively, forecast ROI, and justify marketing spend through data.
Customer Focus and Retention Marketing - Strong understanding of lifecycle marketing to drive customer engagement, retention, and upsell opportunities. Ability to design and execute personalized marketing campaigns based on customer insights and behavior.
Innovation and Experimentation: Drive a culture of innovation and experimentation within the marketing team. Ability to stay ahead of industry trends, leverage emerging technologies, and innovate marketing strategies.
Agility - has the ability to juggle multiple priorities and shift based on business needs

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental and vision insurance
Flexible paid time off
Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $280,000 – $483,000.

If you live in New York, the base salary range for this role is:
$322,000 – $483,000: New York City
$280,000 – $420,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

#LI-Hybrid

Apply for this Job

* Required

Drop files here

Attach Dropbox Google Drive or enter manually

(File types: pdf, doc, docx, txt, rtf)

Drop files here

Attach Dropbox Google Drive or enter manually

(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in BetterUp’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Please select

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Please select

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Please select

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.

StreamId: 65e629a9681de58af24fbf48

BetterUp

New Jobs

Vice President, Revenue Marketing