Director, Integrated Marketing Campaigns

BitSight

Marketing & Communications

Boston, MA, USA

Posted on Wednesday, September 11, 2024

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

We invented the cyber ratings industry in 2011
Over 3000 customers trust Bitsight
Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

We are seeking a Director of Integrated Marketing Campaigns to lead both strategic development and hands-on execution of comprehensive, multi-channel campaigns. This role is critical to enhance our global market presence and drive substantial revenue growth, particularly in the fast-evolving cybersecurity market. The Director will collaborate with product and content marketing teams and regional marketing directors, adapting global campaigns to regional and market segment specifics to maximize effectiveness and accelerate growth. The ideal candidate will have a robust background in omnichannel marketing strategy, including ABX (Account-Based Experience) expertise, and will be adept at leveraging insights and feedback to continually refine these strategies.

Key Responsibilities:

Strategic Campaign Leadership: Architect and lead the execution of integrated global marketing campaign frameworks that align with broader marketing and sales goals. Develop and deploy scalable marketing campaigns that effectively attract, engage, nurture, and convert target audiences within key market segments.
Campaign Execution and Optimization: Oversee the end-to-end execution of global campaigns, ensuring they are delivered on time, within budget, and meet key performance indicators. Utilize data analytics to continuously refine and enhance campaign strategies based on real-time insights, ensuring maximum impact and ROI.
Cross-Channel Integration: Drive the seamless integration of digital, content, and regional marketing efforts within global campaigns. Ensure that all campaign components are cohesively aligned to deliver a unified brand message and customer experience across all touchpoints.
Collaboration and Regional Alignment: Work closely with regional Demand Marketing Directors as they tailor global campaigns to regional needs, gathering insights and feedback to assess market-specific campaign performance and adapt strategies accordingly. Foster cross-functional collaboration with product marketing, content marketing, corporate communications, and sales teams to ensure marketing campaigns incorporate effective messaging and content, aligned to Bitsight personas and market segments.
Digital Marketing Oversight: Oversee all aspects of digital marketing, including paid social media, PPC, and digital advertising, ensuring these efforts are fully integrated into global campaigns. Leverage data-driven insights to optimize digital strategies, ensuring they support broader campaign objectives and deliver exceptional results.
Database Marketing and Nurture Strategy: Direct the strategy for engaging and nurturing our existing database through personalized and segmented campaigns. Utilize channels such as email, retargeting, and webinars to enhance the customer journey, accelerate pipeline progression, and integrate seamlessly with global campaign initiatives.

Key Metrics of Success:

Market Expansion: Successful growth in defined market segments, measured by customer acquisition, expansion, and opportunity generation.
Revenue Impact: Direct contribution of global campaigns to overall marketing sourced and multi-touch revenue growth and ARR bookings, including measurable and efficient ROI from marketing activities.
Prospect Engagement and Conversion Rates: Effectiveness of campaign strategies in engaging prospects and converting leads.

Qualifications:

Minimum of 10 years of experience in marketing with a significant focus on global campaign management and digital marketing strategies.
Ability to scale growth, specifically within a B2B SaaS environment, preferably in cybersecurity.
Proven track record of developing and executing successful global marketing campaigns that align with business objectives.
Strong leadership skills with experience managing cross-functional teams, developing and growing talent and collaborating with stakeholders across various geographic locations.
Excellent communication and interpersonal skills, particularly with senior-level leaders and executives. A knack for building strong relationships with internal stakeholders.
Proficiency in modern marketing technologies, including CRM and marketing automation platforms, with a deep understanding of data analytics to drive decision-making.
Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus.

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants:

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email recruiting@bitsight.com. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US $160,000 to $175,000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.

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Director, Integrated Marketing Campaigns