Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

Please note, this position can be performed from any of our US hubs (Chicago, San Francisco, NYC, ATX). This is a hybrid position that requires on site work in office up to 1 day per week.

About the role:

The Customer Marketing Manager plays a critical role in driving customer engagement, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs. Working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales, you will develop an understanding of customer data and execute strategic marketing plans to generate expansion opportunities.

What you'll do:

Build and execute customer expansion campaigns aligned to sales leadership, establish clear goals, gain buy -in for marketing programs while identifying areas of opportunity and risk
Design and implement creative, engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact
Support the development, execution, and management of customer ABM programs
Work closely with sales, regional marketing, and other key stakeholders to optimize lead follow-up from campaigns and events
Partner with internal teams to develop case studies, reference customers, and targeted content
Collaborate with Product Marketing, Customer Success, and Customer Education to support major product launches and greater marketing initiatives
Identify and deliver on key moments that matter to our customers, including experiential events, gifting, and more

What you'll bring:

Culture Amp is seeking a strategic, data-driven marketing professional who will champion the success and growth of our existing customers while driving revenue, retention and advocacy through engaging and targeted marketing campaigns. Your ability to harness customer insights and translate them into impactful marketing initiatives will help demonstrate the value of our solutions and strengthen customer relationships.

What you'll need:

The minimum qualifications for this role are…

5+ years in demand generation or ABM marketing within B2B SaaS/tech
Proven experience building and executing marketing campaigns that drive pipeline and revenue
Strong project management skills, managing multiple campaigns simultaneously
Hands-on experience with martech and project management tools such as: Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana

Additionally, these preferred qualifications would indicate a particularly strong candidate…

Experience collaborating across brand, content, regional marketing, sales, and revenue operations
Understanding of multi-channel marketing and buyer journey application
Ability to work independently while partnering across multiple geographies
Advanced analytical skills, leveraging insights to improve campaign performance
Comfortable working in ambiguity, adapting strategies as needed
Excellent communication and relationship-building skills

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US)

$120,000—$135,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Apply now

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Senior Customer Marketing Manager